Who are they?
Yellow Brick Road provides a full range of financial services including competitive home loans, financial planning, family trusts, super, tax & accounting, term deposits, insurance, savings, SMSF and small business advice. The franchise has been growing at an amazing rate and most notably have taken on the big four banks in their quest for good financial advice for every Australian. Financial services email marketing has been one of their main channels.
How we helped
Yellow Brick Road is the fastest mover in the industry. Having worked with many financial institutions we needed to provide a platform and marketing system that would keep up with YBR’s rapid growth and their Financial Services Email Marketing. BrandMail was a natural fit for them delivering the following services:
- Branch news internal marketing design
- External customer email marketing design
- Email template design to promote The Australian Apprentice
- Competition entry mechanic and various data capture forms
- Campaign Workshops and Training
We started with a small database and grown by 6000% in 18 months. Sending personal email to customers, connecting branches & customers is now easy. Live reporting & heat maps let us understand what our customers love in each message, we’ve learnt so much about our customers using BrandMail.
Annalisa M / Online Marketing Manager