Get Your 73 Point Business Doubling Checklist

Increasing The Value of Your Magazine

Being completely frank and honest, what can a digital marketing agency teach established publishers about selling advertising within their titles?We are in a new space where full page spreads are being made augmented with “and we’ll add you to our newsletter”. This has in the past been an unvalued bonus. So, ...

Using Email Marketing To Automate Your Social Media

Social media is your gateway to huge volumes of traffic, thousands of targeted niche interests and more potential customers than ever before. Reaching and selling to literally millions of new customers all over the world is yours to explore.All we need is great content, a means capture it and convert that interest ...

Email Marketing – Just Do It

Email marketing GIVES YOU $54 for every single $1 spent, but even though it is one of the lowest cost, highest return marketing activity ANY BUSINESS can do to create opportunities for their brand. Despite this, less than 83% of Australian businesses actually - just do it!We go through the reasons this is the case ...

Mobile Subscriptions Surpass Global Population In 2013

Mobile subscriptions will surpass the global population in 2013...Since early 2012, more than six billion mobile subscriptions were in use around the world (prepaid and postpaid). Three quarters of the world's inhabitants now have mobile phone access according to a report by the World Bank. We are right at the star...

5 Secrets To Increasing Email Open and Clickthrough Rates

We spend so much time picking lists, choosing offers, and writing subject lines that it's easy to neglect email design.But, your email's presentation, and organisation, can be critical to its success. Improve your open and click through rates by seeing what to cut, what to keep, and how to focus your message. We sp...

BrandMail New Interface Upgrades

Sneaky peek of your great new interface and features “The team are really excited about the changes we’re about to release. Everything is much easier to access and it all just makes sense” The new look is coming soon! We’ve designed an interface that’ll give you easy, quick access to all the information you�...

3 Keys To Using Social Media Feedback In Email Campaigns

Social media is a great way to pull the sentiment, issues and most of all feedback and content about your industry that surrounds your brand and business...Think about the content that could be generated about your brand, specialty and what people are really having issue with and find the value they need. Every men...

10 Insider Facebook Page Success Secrets!

Facebook may have 500 million users, but driving traffic to your FB Page will not necessarily increase sales or referrals to your business. With the right tools though, it can help make Facebook an essential part of your marketing, lead acquisition and customer-service strategy.What does BrandMail, an email marketi...

Don’t Assume Too Much In Email Campaigns!

Making assumptions in general are always dangerous! Assumptions related to your email marketing list can seriously damage the long-term success of an email program.The basic beliefs about how our emails work aren't as self-evident as we'd like to believe, In some ways, many businesses operate in the dark. And all t...

What Is Conditional Content?

Conditional Content is an intelligent new system feature, whereby email content can be hidden or displayed based on the recipient's profile...Let’s imagine that you have three distinct groups. This feature enables you to send a single email that displays the specific content based on the state, gender (or any inf...