Conditional Content is an intelligent new system feature, whereby email content can be hidden or displayed based on the recipient’s profile…

Let’s imagine that you have three distinct groups. This feature enables you to send a single email that displays the specific content based on the state, gender (or any information you collect). This saves you creating 3 separate emails and in reality you can use this to drill down MUCH further.

[youtube]http://www.youtube.com/watch?v=wkN8_oPhm1E[/youtube]