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7 Email Survey Secrets – Don’t Know? Just Ask!

The more you know about what your customer actually cares about, the more relevant you are and the more likely the stuff you are sending out from you business is going to result in something positive.Everyone should email survey their customers. Few actually do and even fewer do it well. The ultimate sourc...

Australian Email Marketing Statistics Guide 2014

Ever wondered how your email campaigns compare with Australian campaigns?We've taken the results from over 148,265 Australian email campaigns and 324 Million emails to give you real benchmarks for your own email marketing.If you are not sure how well your email marketing campaigns doing, we can help! Knowing...

New Image Editor For Your Email Marketing

I hate having to switch between programs to get an email out, it slows down the process, disrupts your concentration and I end up losing focus!You come up with a smashing concept, you want to write and get email into the world and then work out if the image fits with your template, wait for photoshop to open, find ...

Is Your Email Marketing Compliant With Australian National Privacy Principles?

Like most of us, you are probably wondering what all the fuss about the National Privacy Principles is all about. With most new acts or changes in legislation, they make you feel like you need a legal translator to make any sense of them.As a provider of Email and SMS Marketing services, helping clients collect cus...

Does Your Email Marketing Look Like Hard Work?

What do we do with hard work that doesn't need our attention immediately?We file it under "later" or worse still the bin...Most email marketing follows the "jam it all in and maybe they'll find something" approach. It's because one email is sent to everyone, not groups of contacts.What looks like hard work?...

New Mobile-Friendly Responsive Email Templates

  47% of All Australian Email Messages Are Now Read on a Mobile DeviceThis is a statistic taken from our recent Australian Email Marketing Benchmarking Study 2013 (coming soon).You've probably been read or been told that a mobile marketing strategy is a must have in the last 6 months. We all know mobiles are...

8 Secrets To Powerful Magazine Subscription Renewal Campaigns

Automated subscription renewal campaigns are powerful retention generators for publishers. Having been part of several of these we have seen lifts in renewal rates in excess of 27%. Using triggered email campaigns consistently convert more, disrupt less and are more enjoyable than consistent call centre follow up app...

Mobile Marketing Reporting Upgrade Video Explainer

Have you ever wondered exactly how many of your subscribers read your emails on mobile devices? Now you can find out with the lates upgrade to BrandMail's reporting suite.Get marketing intelligence like this for your business today...Watch The BrandMail Mobile vs. Desktop Reporting Upgrade

Music Magazine Subscription Renewal By Email Marketing

Magazine subscriptions have in the past used snail mail as the primary vehicle for renewals. Adding online and more specifically email renewal campaigns significantly decreases cost and boosts renewal rates. Here’s is an example scenario using a music magazine:Once a reader subscribes, the reader is automat...

The Australian Email Marketing Benchmark Report 2013

Inside this report we present the marketing secrets learned from tens of thousands of ACTUAL Australian email marketing campaigns. The data comes from 6 months of campaigns from over 272 Million Australian marketing emails sent through BrandMail!Imagine knowing the 3 days no one else sends email, without sacrificin...