Social Game Developers Process Payments Via Facebook Credits
Starting July 1st, Facebook will require all social game developers on the Facebook canvas platform to process payments through Facebook Credits. All developers keep 70% of the revenue from virtual goods transactions using Facebook Credits.Although they are not requiring developers to use Facebook Credits as their ...
Facebook Credits10 Secrets in Successfully Pitching to Executives
Over the years we have pitched to a few companies (100's!) and in making some classic mistakes when we started out we learned some invaluable lessons. Sales pro's want to “shoot high”, but often they’re confused about what to do or say when they finally get that elusive meeting with a company big wig. It’s no...
PitchingYour Email Marketing Pre-Send Checklist
How many times have you created an email marketing campaign and then noticed that you have neglected to correct some glaring error? We all have, even some of the best people in the business do it from time to time. Without a good process, these errors tend to be present more times than they are not. So, what is a good ...
ListPre-send ChecksAre Twitter Followers Better Than Facebook Fans?
So who has the best fans? I guess perception rules in a debate like unless you have a real study to back it up. Well we have such a study and guess what, well read for yourself, I hate spoiling surprises! Study Finds Nearly 40% of Consumers 'Like' companies on Facebook to Show Brand Affiliation to Friends.40% of u...
FansImproving Customer Loyalty Tops Social Media Budgets
With increasing spend and focus on social media, marketers are now getting to the nitty gritty of what having a "friend" in this space is really about.Customer retention is the new conversion, retaining customers is a far easier prospect that finding, convincing and converting a stranger into a raving fan for your ...
Customer LoyaltyBMW Burns Logo Into Viewers Eyes
With a flash, the BMW company has come up with a novel new advertising technique that literally burns their logo into the viewers’ eyes. Locating a flash unit behind a movie projection screen, their logo is brightly flashed onto the screen near the end of this motorcycle ad.Viewers only experience a quick unident...
BMWFacebook Is Mapping Your Friendships
Facebook engineering intern Paul Butler put together this nifty map using social graph data. He took a ten million friend pair sample size and created a visual representation of human relationships. Here's how he did it:"I defined weights for each pair of cities as a function of the Euclidean distance between them ...
Mapping RelationshipsGlobal SPAM Drops by 20 Percent After Russian Crackdown
A. Gusev who runs a website called SpamIt.com is also one of Russia's most heinous spam-enabling kingpins.After Russian authorities started cracking down on his operation, the volume of emails sent around the world dropped by one-fifth. SpamIt.com (which currently features little more than the words, "The King is ...
SPAMSPAM ComplianceFacebook Best Practice & Resource Guides
Here’s the latest links to our library of Facebook Guidelines and Best Practices to refer to as you need:FB April 2010 Product Guide (Latest) http://files.me.com/adnan.khan/f0g7v4FB Specs + Creative Submission Form http://files.me.com/adnan.khan/fy7dhfFB Pages Product Guide http://files.me.com/adnan.khan/m89gi2...
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