Conversion

Are You Hitting The “BUY” Button In The Minds Of Your Customers With Email Marketing?

Getting your message to hit home with your customers is not easy.Finding and pushing the buttons of your customers just take a little insight on how our brains work.Our primitive brain (the one that kept us alive long enough to evolve) assesses sensory input on situations and surroundings and assesses da...

NO MORE DISCOUNTS! 5 Keys To Giving Value In Your Email Marketing!

Imagine a world where you sell your products and services for a premium instead of selling them at discount...Most businesses find themselves in a race to the bottom when it comes to selling their products and services. It shows a lack of imagination as discounting is the laziest way to get a sale. it shows in ever...

30 Power Words To Use In Your Email Marketing

When you absolutely have to sell to every person in the room - use words!Words are great. Let me explain why...Well chosen words, phrases and language in general can influence, invoke emotion and even persuade action. Words can make you laugh or cry and even take you right back to your childhood, for instance ...

Does Your Email Marketing MOVE People To BUY?

Or "How to CREATE a GREAT REASON For CHANGE" Marketing will not change people's habits, actions or behaviour by just being interesting and without good reason. Reason for change in the mind of your audience comes from completely what's in it for them, personally and in 3 seconds flat.Are you finding reasons t...

Getting More From Every Visitor, Lead and Customer

Most people describe email marketing as "blasting an email to your database". For many it's a fair description because this is EXACTLY what they do.One email to smash them all!Let's redefine it for the record, your email marketing service is a place where your prospect and customer information lives. Its where ...

Email Marketing and the Buying Revolution

The way we buy has changed out of sight.No more are we interrupted constantly by companies with large budgets, we are sidled up to and consistently convinced over time over multiple channels.Even our vision is retargeted, followed over the internet and crossing channels wherever we are.Have you real...

Customer Retention

[flowplayer src='http://s3.amazonaws.com/media.brandmail.com.au/video/brandmail-customer-retention-with-email.mov' width=512 height=395 splash='http://media.brandmail.com.au/wp-content/uploads/2010/08/brandmail-keep-your-customers-with-email.png'] Customer Retention, More Important Than Getting New Ones? The number one...