Imagine a mountain of leads, as untouched as a gym membership after New Year’s. Each ignored lead is a missed opportunity and a tragedy where your potential profits turn to dust within hours of arrival. 

Most business owners or managers assume that it’s not happening to them, but it happens to most of you, and it’s not just down to your sales team not acting on them… 

• They arrive on your website, but the email is not sent to the sales team.
• They go to Facebook but not your CRM.
• The CRM is not letting you know new leads have arrived 
• The sales team takes too long to get around to calling them.

And at least 50 more potential issues…

Bringing leads into the business for a great price is hard enough, but to miss or waste them is right up there with criminal negligence. 

It’s more than a missed opportunity; it’s a significant loss of potential revenue, costing your business more than just money. Understanding the cost of wasted leads is crucial for companies that maximise profits.

Did you know:

• Only 2% of leads purchase on first contact.
• 92% of sales pros give up after the 4th call, but 80% of prospects say no four times before they say yes.
• Responding to a lead within 5 minutes can increase the likelihood of a sale tenfold.
• Contacting a lead within a minute boosts the chance of a sale by an impressive 391%.
• Most sales (80%) occur after 8-12 interactions with a lead.

The Underlying Problem:

Despite these compelling statistics, the average lead response time is 47 hours. 

Even more concerning is that only 27% of leads are ever contacted. This lack of engagement represents a significant financial loss for businesses, considering the cost of acquiring leads and their potential long-term value.

The Challenge with Sales Teams and Lead Follow-up:

Sales teams, while enthusiastic and driven, often overlook the value of repeated follow-ups. A typical scenario involves salespeople abandoning leads that don’t convert immediately in the hope of finding more responsive ones. This approach leads to a cycle of underutilisation and neglect of valuable leads.

Surprise, there’s an AI for that! 

Yes, just when you thought it might be the one article that does not mention Artificial Intelligence, here we are!

The Role of AI in Revolutionising Lead Management:

Enter AI Sales Agents, a game-changing solution in lead management. These digital assistants excel in evaluating, prioritising, and nurturing leads effectively. They function tirelessly, ensuring that no lead goes cold and that every potential client is engaged in a timely manner.

Advantages of AI Sales Agents:

• AI Sales Agents analyse and prioritise leads, presenting the most promising ones for immediate action.
• They operate continuously, without the need for breaks, enhancing efficiency.
• By taking over the repetitive tasks of lead sorting and initial contact, AI Sales Agents free up sales teams to focus on closing deals and building relationships.

How it works

Let’s start with your database, taking your most recent leads (in the last 0-6 months) sitting in it and reactivating them. 

We’ll send a “hand raiser” to your old list via SMS and begin chatting with them to reconnect them to your sales team by either booking them directly into their diary or sending them a call request to ring them ASAP to continue the chat in person. 

Averaging a 30% response rate, we’ve helped businesses pull hundreds of thousands of dollars from their “written-off databases” by reactivating and putting them in front of a salesperson again.

Taking the “call the old list” activity off the team’s to-do list and sending them warm, ready-to-go leads is a game changer. 

Surprisingly, about 70% of clients want us to handle their front-end leads. We respond faster, which creates a better result for the prospect and the business than appointment setters and the first contact with a sales professional! 

Depending on your industry, if you are spending $50-$250 per lead, then the tens or even hundreds of thousands of leads you’re leaving in the hands of a junk folder email campaign are way too valuable to leave languishing in the too-hard basket. 

In the race for market dominance, AI isn’t just an advantage; it’s a necessity. If you are not using it, you can guarantee your competition is or will be soon. 

Embrace a future where AI does the grunt work, and your sales team does what they do best – closing deals and taking names. 

In the race for revenue, AI puts the turbo on…

PS. If you have a large database and a sales team and want to reengage past leads, click here to book a quick call.