Strategy

The Day I Got SPAMMED By A Lawyer!

The name has been blurred to protect the guilty.I'm sure these chaps do not have a malicious bone in their bodies, a few annoying ones maybe, but just a few bad practices many are guilty of.They found me on LinkedIn, downloaded their contact list from it and are violating the Australian SPAM Act by emailing...

Your 23% Email Open Rate Is A 77% DON’T CARE Rate

We are asked obsessively about open rates..."What's the average email open rate" "How can I improve my email open rate" "My email open rate is X, is that good?"Interesting that the focus is always on getting more people opening email, not dealing with those that never open. We send 49 Million emails ev...

How Many Emails Should I Send To My List?

If I had a dollar every time someone asked me this I would literally have about $37 this week.The Australian Business Email Marketing Frequency results are in - Sending More Email Marketing Is Better Than Sending Not Enough Typical for an email guy to say right?Time for a spot of disclosure when you send ...

Simple and Consistent ALWAYS Beats Complex

In  a  World  of  Complex  Marketing,  Simplicity  &  Consistency  Wins... The currency of successful marketing is information. Knowing more about your audience enables you to connect with what they value most making more likely they’ll become a prospect and eventually your customer. Creating articles...

5 Tips Making Transactional Emails More Effective

It seems amazing in this world of tracking, reports and data but still most online retailers have little insight into the performance of their transactional emails.These can include the basic deliverability characteristics to more sophisticated behavioural data once the emails have been sent. What is a transactiona...

Strengthening Your Brand

[flowplayer src='http://s3.amazonaws.com/media.brandmail.com.au/video/brandmail-strengthening-your-brand.mov' width=512 height=390 splash='http://media.brandmail.com.au/wp-content/uploads/2010/08/brandmail-strong-brands-use-email.png'] Your Business Is The Home Of Your Brand Your brand is much more than a name or a l...