Email Marketing

The 3 Part Formula That Creates Profit From Leads

Are you emailing your customer list once a week? Are as many as 70% not opening your emails? Your customer database is the most valuable asset you have, and its value is ALWAYS DECREASING.Your customer list is ONLY valuable when you have a relationship with them.Great marketing and in-person rela...

Share The Love With Valentines Day Email Marketing

Valentines Day is a great opportunity for your email marketing.It kick starts the retail window dressing (with something other than SALE!) after the January sales have petered out, with Christmas and New Year behind us the windows become a sea of red.Despite the mild odour of commercialism, it's a positive...

5 Simple Ways to Knowing Customers Better with Email Marketing

The biggest hurdle for most businesses is knowing what customers want.Imagine having a large database, and NEVER using it! All those lovely people your business have paid to be right there, sitting around becoming less interested each day. Worse still why not them one email (to rule them all) and jam enough ...

STOP The Waste – Email Marketing Finds 30% – 200% More Profit In Your Business

 Spending thousands or tens of thousands every month to reach your ideal customers? Trying to get their interest with a mix of advertising, content and offers?At this point, hot leads jump into your sales funnel like trained Dolphins right? But what happens when your sales team do not close the sale ...

Email Marketing That Creates Buyers Not Talkers

Have you ever wondered why your emails fall on deaf ears? Do you care enough to find out? Most email marketing follows the "jam it all in and they'll find something interesting" approach, still sending one email to everyone, and not interest groups of contacts (segments). We've all done it. Segmenting sounds dull,...

Is Your Email Marketing Compliant With Australian National Privacy Principles?

Like most of us, you are probably wondering what all the fuss about the National Privacy Principles is all about. With most new acts or changes in legislation, they make you feel like you need a legal translator to make any sense of them.As a provider of Email and SMS Marketing services, helping clients collect cus...

Does Your Email Marketing Look Like Hard Work?

What do we do with hard work that doesn't need our attention immediately?We file it under "later" or worse still the bin...Most email marketing follows the "jam it all in and maybe they'll find something" approach. It's because one email is sent to everyone, not groups of contacts.What looks like hard work?...

Increasing The Value of Your Magazine

Being completely frank and honest, what can a digital marketing agency teach established publishers about selling advertising within their titles?We are in a new space where full page spreads are being made augmented with “and we’ll add you to our newsletter”. This has in the past been an unvalued bonus. So, ...

Email Marketing – Just Do It

Email marketing GIVES YOU $54 for every single $1 spent, but even though it is one of the lowest cost, highest return marketing activity ANY BUSINESS can do to create opportunities for their brand. Despite this, less than 83% of Australian businesses actually - just do it!We go through the reasons this is the case ...

5 Secrets To Increasing Email Open and Clickthrough Rates

We spend so much time picking lists, choosing offers, and writing subject lines that it's easy to neglect email design.But, your email's presentation, and organisation, can be critical to its success. Improve your open and click through rates by seeing what to cut, what to keep, and how to focus your message. We sp...