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10 Insider Facebook Page Success Secrets!

Facebook may have 500 million users, but driving traffic to your FB Page will not necessarily increase sales or referrals to your business. With the right tools though, it can help make Facebook an essential part of your marketing, lead acquisition and customer-service strategy.What does BrandMail, an email marketi...

What Is Conditional Content?

Conditional Content is an intelligent new system feature, whereby email content can be hidden or displayed based on the recipient's profile...Let’s imagine that you have three distinct groups. This feature enables you to send a single email that displays the specific content based on the state, gender (or any inf...

Social Game Developers Process Payments Via Facebook Credits

Starting July 1st, Facebook will require all social game developers on the Facebook canvas platform to process payments through Facebook Credits. All developers keep 70% of the revenue from virtual goods transactions using Facebook Credits.Although they are not requiring developers to use Facebook Credits as their ...

Facebook Is Mapping Your Friendships

Facebook engineering intern Paul Butler put together this nifty map using social graph data. He took a ten million friend pair sample size and created a visual representation of human relationships. Here's how he did it:"I defined weights for each pair of cities as a function of the Euclidean distance between them ...

Facebook Launches New Message Centre

Today, Facebook announced a new, improved version of the Messages product through a small launch event in California and a blog post http://blog.facebook.com/blog.php?post=452288242130.The new Facebook Messages can integrate chat, texts and email into one place. No matter how a user talks to someone, all messages c...

Facebook and Coke move from online to real world…

Great campaign video on how Coca-Cola integrated the use of real life events like the "Coca-Cola Village" event they hold every year for 1000's of teenagers over 3 days. This is a great way to cross over in real-time social media sharing... Watch the video

FaceBook Places Launches in North America

Facebook has just announced the launch of Facebook Places. This is a new product and we are going to outline how it can benefit your brand.Facebook Places is a new product that allows users to share where they are, discover where their friends are, and discover interesting places nearby. Facebook Places also allows b...

Facebook Brand Pages Really Pay Off

More than one-third of fans that "like" brand pages say they would buy the products more often A new six-country survey from DDB reveals that Facebook users who like a brand's page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of t...