Posts Tagged "Publishers"

8 Secrets To Powerful Magazine Subscription Renewal Campaigns

Automated subscription renewal campaigns are powerful retention generators for publishers. Having been part of several of these we have seen lifts in renewal rates in excess of 27%. Using triggered email campaigns consistently convert more, disrupt less and are more enjoyable than consistent call centre follow up app...

Music Magazine Subscription Renewal By Email Marketing

Magazine subscriptions have in the past used snail mail as the primary vehicle for renewals. Adding online and more specifically email renewal campaigns significantly decreases cost and boosts renewal rates. Here’s is an example scenario using a music magazine:Once a reader subscribes, the reader is automat...

Increasing The Value of Your Magazine

Being completely frank and honest, what can a digital marketing agency teach established publishers about selling advertising within their titles?We are in a new space where full page spreads are being made augmented with “and we’ll add you to our newsletter”. This has in the past been an unvalued bonus. So, ...