Posts Tagged "Open Rates"

Your 23% Email Open Rate Is A 77% DON’T CARE Rate

We are asked obsessively about open rates..."What's the average email open rate" "How can I improve my email open rate" "My email open rate is X, is that good?"Interesting that the focus is always on getting more people opening email, not dealing with those that never open. We send 49 Million emails ev...

Half The People In Your Email Database Are LOST & KILLING Your Reputation!

"I have 80,000 people on my database!" You have been growing this huge list, but 50%-70% of more just stopped opening and clicking on your emails months or even years ago.That's ok right?Like most, you can justify it with "even though a lot of my list don't even open my emails anymore, we still get a reasona...

Australian Email Marketing Statistics Guide 2014

Ever wondered how your email campaigns compare with Australian campaigns?We've taken the results from over 148,265 Australian email campaigns and 324 Million emails to give you real benchmarks for your own email marketing.If you are not sure how well your email marketing campaigns doing, we can help! Knowing...

The Australian Email Marketing Benchmark Report 2013

Inside this report we present the marketing secrets learned from tens of thousands of ACTUAL Australian email marketing campaigns. The data comes from 6 months of campaigns from over 272 Million Australian marketing emails sent through BrandMail!Imagine knowing the 3 days no one else sends email, without sacrificin...

5 Secrets To Increasing Email Open and Clickthrough Rates

We spend so much time picking lists, choosing offers, and writing subject lines that it's easy to neglect email design.But, your email's presentation, and organisation, can be critical to its success. Improve your open and click through rates by seeing what to cut, what to keep, and how to focus your message. We sp...