Posts Tagged "Open Rate"

Your 23% Email Open Rate Is A 77% DON’T CARE Rate

We are asked obsessively about open rates..."What's the average email open rate" "How can I improve my email open rate" "My email open rate is X, is that good?"Interesting that the focus is always on getting more people opening email, not dealing with those that never open. We send 49 Million emails ev...

Half The People In Your Email Database Are LOST & KILLING Your Reputation!

"I have 80,000 people on my database!" You have been growing this huge list, but 50%-70% of more just stopped opening and clicking on your emails months or even years ago.That's ok right?Like most, you can justify it with "even though a lot of my list don't even open my emails anymore, we still get a reasona...