Posts Tagged "Email Campaigns"

The 3 Part Formula That Creates Profit From Leads

Are you emailing your customer list once a week? Are as many as 70% not opening your emails? Your customer database is the most valuable asset you have, and its value is ALWAYS DECREASING.Your customer list is ONLY valuable when you have a relationship with them.Great marketing and in-person rela...

Your 23% Email Open Rate Is A 77% DON’T CARE Rate

We are asked obsessively about open rates..."What's the average email open rate" "How can I improve my email open rate" "My email open rate is X, is that good?"Interesting that the focus is always on getting more people opening email, not dealing with those that never open. We send 49 Million emails ev...