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Customer Retention, More Important Than Getting New Ones?

The number one reason (68% in a recent survey) for customer attrition in any business is the perception of supplier indifference. Astounding that businesses take their clients for granted full stop, but especially so coming out of the recent GFC. The cold hard facts about retaining clients are;

• 80% of most companies revenues are tied to the top 20% of their customers
• 27% of customers are lost from most businesses every single year
• it costs 3-10 times as much to find a new customer than it costs to keep one
• Reducing customer defection by just 5% can increase profits as much as 25%-80%

If you haven’t communicated, given value and been a resource for your clients in the last 3 months, it could be likely that they are not even your clients anymore.

What can you do? Get started!

You know your customers, industry, service and products better than anyone right? You know what drives your clients to be your customer and why they buy from you right? Just provide regular value to them by learning what it is they find valuable and give it to them! BrandMail provides you with that intelligence and an automated process of lead gathering and communication that revolutionises relationships…

Discover how to create deeper relationships with your most valuable business asset, your clients. Start your free email marketing trial today!