List Management

Half The People In Your Email Database Are LOST & KILLING Your Reputation!

"I have 80,000 people on my database!" You have been growing this huge list, but 50%-70% of more just stopped opening and clicking on your emails months or even years ago.That's ok right?Like most, you can justify it with "even though a lot of my list don't even open my emails anymore, we still get a reasona...

Don’t Assume Too Much In Email Campaigns!

Making assumptions in general are always dangerous! Assumptions related to your email marketing list can seriously damage the long-term success of an email program.The basic beliefs about how our emails work aren't as self-evident as we'd like to believe, In some ways, many businesses operate in the dark. And all t...