Share The Love With Valentines Day Email Marketing
Valentines Day is a great opportunity for your email marketing.
It kick starts the retail window dressing (with something other than SALE!) after the January sales have petered out, with Christmas and New Year behind us the windows become a sea of red.
Despite the mild odour of commercialism, it’s a positive day to celebrate.
Whether you love it or hate it, it’s a great reason to show some love to the people you care most about in your business – your customers.
For instance, we designed special Valentines email templates for our customers to use.
What will you do? No pressure…
You don’t have to be in retail, hospitality or the tourism industries to appreciate it. To kick start your Valentines Day email marketing Campaign, here are:
5 Ways To Show You Care With Valentines Email Marketing
- Remind them – Give customers a reminder that its around the corner and a simple click can make the pressure of the perfect gift go away!
- Show the love – Give them free shipping, discounts, 2 for 1 specials, value add when they buy, a romantic competition, joint venture offer or other incentive.
- Make giving easy – it’s a stretch being romantic for some, so make it easy for them to be generous and thoughtful, you could be saving their life!
- The gift of choice – Offer them gift cards, when they literally have no idea what to get their better halves this is a great option.
- Non-Profit Ideas – being a charity doesn’t mean you’re a no-show for Valentines, create gifts that show they care, donate and raise awareness all in one go.
Here are some email marketing templates to demonstrate further…
Valentines Day Email Marketing Campaigns
Show them a bit of love and send them a special Valentines email marketing campaign.
These simple competitions not only drive entries but bookings direct to the venue.
Promo code discount campaigns are incredibly effective when driven by email marketing.
For regular shoppers the postage fee on multiple purchases was an issue, capped for Valentines.
How Toyota started a “Ladies Day’ for servicing via their Valentines Day email marketing campaign.
Simple design but incredibly powerful image and message make this an incredibly effective campaign.
