Have you ever wondered why your emails fall on deaf ears?

Do you care enough to find out?

Most email marketing follows the “jam it all in and they’ll find something interesting” approach, still sending one email to everyone, and not interest groups of contacts (segments).

We’ve all done it. Segmenting sounds dull, hard work and makes our eyes glaze over just thinking about it.

Where’s the hard work in email marketing?

For a start it’s turning out seemingly random content without a clear plan that matters and for your customers it’s definitely wading through emails with buffet selection of articles none of which seem to appeal to their taste.

Most likely the hard work in email marketing comes from:

• Writing a months worth of “news” on one go
• 10 articles on stuff and hope one of them is interesting to them
• 2, 3 or even 4 vertical columns of info all fighting for attention
• No planned outcome, point, call to action (that’s far too “salesy”)
• Wasting opportunity after opportunity with “news” emails

Does any of that sound familiar?

And we all wonder why email marketing is difficult to get out just once a month, especially when the only real outcome you find is “people are talking about us”. Sadly, conversation and clicks to the blog alone will not keep the lights on.

What if your email marketing was a fraction of the work and 10 x more powerful?

7 Ways to Get Your Email Marketing Selling!

1. WHO is it for and WHY would they be interested?
2. KNOW WHATS IN IT FOR THEM (& YOU)
3. Is it VALUABLE?
4. Are you BEING CLEAR?
5. Can you say it in LESS WORDS?
6. WHATS IN THE WAY of BUYING or TRYING?
7. GET THEM ON THE PHONE!

This approach get you to the point, qualifies your list with value while giving them every opportunity to buy or try.

Imagine your database has been grouped in a few ways:

• People who buy regularly (up-sell)
• People who bought once (buy again)
• People who have never bought (small trial purchase)
• People who pay for specific services (up-sell)
• People interested in specific services (buy)
• People who read and click on your emails (buy)
• People who just read your emails (click and buy)
• People who NEVER read your emails (win back)

Instead of writing 5-10 articles hoping one would be found interesting, we start with who and where they are in your funnel, what they are interested in and starting from there.

If we create eight offers, with eight sends getting eight outcomes = multiple sales.

Their are two ways of growing any business:

• Share of Wallet (encouraging your customers to buy more)
• Share of Market (finding new customers)

One costs 10-50 times more than the other, and email marketing is where we move the interested to buy and buyers to buy more regularly.

Decide your outcome, pick your target and make it count when you pull the trigger or ask us to help you put your own email sales gun together!