What do we do with hard work that doesn’t need our attention immediately?

We file it under “later” or worse still the bin…

Most email marketing follows the “jam it all in and maybe they’ll find something” approach. It’s because one email is sent to everyone, not groups of contacts.

What looks like hard work?

• A months worth of “news”
• 10 articles on stuff
• 2, 3 or even 4 vertical columns of info all fighting for attention
• No clear point

You may have the most amazing product or service in the world, but if it looks difficult or complicated within 3-7 seconds of scan, then it probably is!

Make your marketing less work and more powerful now by checking it against our :

1. Is it VALUABLE?
2. Can they take INSTANT ACTION?
3. Is it SIMPLE?
4. Are you CLEAR?
5. Say it in LESS WORDS!
6. Is it RELEVANT to your audience?
7. What’s in the way of buying or trying?

Start your 2014 email marketing in the most powerful way, get to the point and stay there always!