Content

Be Valuable and Visible In Your Email Marketing

Being valuable and visible is the most obvious part of marketing, or so you’d think. Marketing is moving away from being just a self-serving medium to something much more valuable to potential customers.Technology is the major driver here. With greater access to more information than ever, the first step for all ...

Effective Writing For Email Marketing Messages

How much time do people spend reading an email? Not much.They spend a second or two deciding whether to keep or delete an email, and usually just a few seconds reading the ones they keep. This means the pressure's on the creative -- the writer and designer -- to communicate the most amount of meaning in the least a...