So who has the best fans? I guess perception rules in a debate like unless you have a real study to back it up. Well we have such a study and guess what, well read for yourself, I hate spoiling surprises! Study Finds Nearly 40% of Consumers ‘Like’ companies on Facebook to Show Brand Affiliation to Friends.

• 40% of users who become fans of a corporate page do so to receive discounts and promotions
• 39% do so to show their support for a brand to others
• 65% of Facebook users say they login only before or after work/school
• 50% of all fans “like” only one to four brands
• 17% of consumers say they’re more likely to buy after becoming a “fan” on Facebook

Get deeper engagement with BrandMail today, take the leading email marketing service for a spin round the block with your customers.