The more you know about what your customer actually cares about, the more relevant you are and the more likely the stuff you are sending out from you business is going to result in something positive.

Everyone should email survey their customers. Few actually do and even fewer do it well.

The ultimate source of customer information is and will always be from the customer themselves. So obvious that many never even consider it. Many surveys conducted go about it in a way that either makes it difficult for the customer to help you or its positioned as a chore!

We all want to know more about our customers so lets keep it simple and effective by using:

7 Email Survey Secrets

• Get clear on its purpose. This is as simple as making sure you are getting what you really want to know. It seems obvious, but don’t gather information you cannot use or action.
• Keep it short. It should never take more than 10 minutes but ideally less than 2 minutes.
• Keep it simple. Can understand the questions? No insider buzz words, cultural cliches or complex questions requiring deep thought. Deep Thought = Stop.
• Keep demographics last. Less crucial information should be kept at the end otherwise they’ll lose interest, consider psychographics instead.
• Be specific. Open ended questions make it difficult to normalise the data, so keep it to yes/no or multiple choice.
• Test It. Always test it internally or with friendly clients or contacts. Remove the mistakes in house before you send it to your customers.
• Entice & Remind. Do they have a good reason to start – never mind finish it or are you asking for a favour? Set a deadline and remind them. Don’t send on a weekend!

If you follow the above, you’ll get a better result especially if you can record the results against a customer record and actually use the information you have gathered.

Discovering what they love, is almost as important as why they love it.

Lucky for you BrandMail enables you to add email surveys to your email newsletters by creating simple forms for them to complete and creating a simple way to reward them for their effort. As an email marketing service provider BrandMail can help you create, send, share on social media and track all your survey responses quickly and simply.

Take BrandMail for a test drive today and see why Australia loves our email marketing service.