BrandMail

Everyone loves stats, especially when it comes to Social Media. Without doubt one of the biggest shifts we are going to see is the move over to mobile in temrs web and apps services access. Literally running everything on the road is a reality now with approximately 85% of BrandMails’ entire business being able to [...]

Facebook are introducing Sponsored Stories to All Premium/IO Advertisers, Worldwide. This is a new opportunity for people on Facebook to engage with your brand, in a powerful, authentic way. Sponsored Stories enable you to increase the distribution of organic stories about your brand that show up in News Feed. The best form of recommendation is [...]

Starting July 1st, Facebook will require all social game developers on the Facebook canvas platform to process payments through Facebook Credits. All developers keep 70% of the revenue from virtual goods transactions using Facebook Credits. Although they are not requiring developers to use Facebook Credits as their sole in-game currency, but are offering special incentives [...]

The mobile expansion has been on everyone’s list for many years, 2011 will pave the way for a number of important marketing changes. Fueled by an incredible volume of smartphone adoption that continues to expand and an increasing percentage of mobile-only households, we are poised for enhanced mobile marketing explosion. Recent Nielsen data shows that [...]

Email Testing shows you exactly how your email will be seen by your readers. You can test how your email will display in a wide range of email clients, including Outlook, Hotmail, Apple Mail, iPhone and many others. As more mobile devices become available, it’s essential your campaigns are accessible on these devices.

Email Testing shows you exactly how your email will be seen by your readers. You can test how your email will display in a wide range of email clients, including Outlook, Hotmail, Apple Mail, iPhone and many others. As more mobile devices become available, it’s essential your campaigns are accessible on these devices.

Conditional Content is an intelligent new system feature, whereby email content can be hidden or displayed based on the recipient’s profile… Let’s imagine that you have three distinct groups. This feature enables you to send a single email that displays the specific content based on the state, gender (or any information you collect). This saves [...]

Facebook will be making an announcement in the next few hours. They are excited to announce several major improvements to Facebook Pages, making it better for people to connect and communicate with your Page(s). Changes include: a redesigned layout to make Pages look more like user Profiles more admin control settings the ability to interact [...]

OK so we were inundated with requests for more information on Facebooks changes to Pages following our last article.  So we wanted to follow-up on last week’s Pages announcement with some additional info, a recap of resources and a few press reports. CUSTOM TABS — Have not changed in size. The developer blog post went [...]

Did we mention, Facebook has a lot happening at the moment? Last one this, we promise! A few weeks ago, they introduced Sponsored Stories, a new opportunity for people on Facebook to engage with businesses and organisations in a powerful, and more importantly an authentic way. Sponsored Stories enable you to increase the distribution of [...]

Making assumptions in general are always dangerous! Assumptions related to your email marketing list can seriously damage the long-term success of an email program. The basic beliefs about how our emails work aren’t as self-evident as we’d like to believe, In some ways, many businesses operate in the dark. And all the while revenues are [...]

Any individual, business, association or enterprise organisation with a website, and yes their are still some out there without one,their are some basic rules around ensuring that website actually makes the business money. The first is obvious, so obvious many don’t even see it spending too much time on what it looks like rather than [...]

  SUMMARY: We spend so much time picking lists, choosing offers, and writing subject lines that it’s easy to neglect email designs. But, your email’s presentation, and organization, can be critical to its success. Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message. We [...]

Sneaky peek of your great new interface and features “The team are really excited about the changes we’re about to release. Everything is much easier to access and it all just makes sense” The new look is coming soon! We’ve designed an interface that’ll give you easy, quick access to all the information you’ll need. [...]

Your subscribers are the cornerstone of your business. Increasing the size of the list, giving them value and giving them a reason to join you is paramount in growing a valuable, engaged and ready-to-do-business customer list. Their are countless ways to grow your list, strategies, joint ventures and campaign types. Rather than write thousands of [...]